Sony sells their waterproof "Walkman" mp3 players inside a water bottle

  Sony sells their waterproof mp3 players inside a water bottle
  
                                                      Video: Sony 'The Bottled Walkman' by DraftFCB via StopPress  
Sony sells their waterproof "Walkman" mp3 players inside a water bottle. You can buy these mp3 players like everywhere, because sony sells these trough internet and vending machines. That's just great, I like this idea of advertising. Very clever and for me it sounds/looks great (At least in that video). Currently only vending machines in New Zealand are providing Sony's products. I am sure that you can find "Walkman" mp3 players still online and even from your local electronic store.